THE COLD-START PROBLEM
New product.
Unknown demand.
Forecast demand before the sales history exists.
PRODUCT SALESZero historyEarly sales
HistoryForecast needed
HistoryNowFuture demand ?
How much will this product sell?
News & research updates
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Research & industry sources
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Forecast with little or no history
Little or no history
Current evidence: new-product launches. Approaches can overlap.